Bidding optimization is taking around 40% of any marketer time each week, but we can all agree this is way too much time to invest in something that can easily be automated.
Get your best bidding recommendation for your marketing campaigns, apply them directly into your partners or at least save the hustle of calculating them using an Excel.
Bidding optimization can be simple and there is no reason for you to waste time in calculating complex metrics to get a simple answer of how much should you increase or decrease your bidding.
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