Instead of investing in building your data infrastructure in-house, you bought third-party data tools to collect, store and process your data while using Excel to get answers and burning through…
Transforming a business — data infrastructure service
Tale About Data is no longer an agency, nor a consultancy. While we are still happy to consult, we have now decided to focus all of our energy and experience…
We are drowning in data, so much so that we are becoming more and more unaware of our decisions tree and what it is that really affects our performance. It’s…
Who needs data? Not me! Every senior manager will tell you that it’s better to make decisions based on your gut feeling. We, ourselves, became so accustomed to not having…
Many of us understand that, sooner or later, we need to start collecting first-party data, but with the latest e-privacy law changes, we need to start working on it TODAY.…
Companies that hire business analysts heard these sentences: “We can’t control spending on campaigns because we don’t have any data.” “I wasted hours combining this report in Excel because I…
We decided to stop holding data strategy workshops
At the end of 2019, I decided to stop holding data strategy workshops. These workshops accounted for 60% of our company's income. Let me tell you why. It was Yom…
We all talk about best practices to evaluate new campaigns. In general existing campaigns, most people go with the CPI/A and I find it to be very wrong; there are…
Unnecessary analysis is your organization’s biggest problem, and there is a way to reduce it. Here is my system to avoid performing nonessential analysis. Step 1 Sit down with the…
This is the first part of 10 articles where we will cover everything about automatic online marketing, from building the tools, to the databases and more. We are currently advertising…
Everyone is worried AI will eventually take our jobs. Worse, people are scared of the robot apocalypse and the end of life as we know it. But the reality is,...
Stop focusing on other people’s numbers and start working on your own. We humans are obsessed with comparing numbers. It begins since childhood when we compare ourselves to other babies;...
5 Marketing Automation Processes That Don’t Require Engineers
2019 is around the corner, and it’s time to prepare the next year’s marketing stack. After my workshop at App Promotion Summit last week, I’m going to show you how...
Geek Squad founder Robert Stephens once said, “Even now, when I do a slideshow of the Geek Squad story, the first slide is a photo of ramen noodles. Because for...
The American novelist Jack London, maybe never used Excel, but he once wrote, “The proper function of man is to live, not to exist. I shall not waste my days...
The graphic team, the real drivers of your campaigns?
I have come to learn a very valuable lesson about the most important team in the marketing department. There is a certain team which we all tend to ignore. This...
In a must-read classic paper on how our brain works, “The Magical Number Seven,” psychologist George Armitage Miller explains that seven, plus or minus two, is the maximum number of...
Implement an elements explorer tool in six easy steps
In the “Your creative team has superpowers” post I briefly mentioned the elements explorer, a tool your company should begin using yesterday. Here’s how to implement one, in six easy...
In the last few years, big data has become simple to acquire, store, and process. Amazon, Rackspace, and Google provide amazing services that can store and process a lot of data...
George Orwell said that “to see what’s in front of one’s nose requires a constant struggle”. Searching for the best revenue forecasting models can be a challenging task. With so many...
Many people say Excel is underappreciated, and don’t see any reason to reinvent the wheel by adopting a different data-reporting tool. Let’s start by reviewing when Excel can be useful:...
The novelistHenry Green once said, “The more you leave out, the more you highlight what you leave in.” Or, to put it another way, less is more! And in Agile...
I doubt the actor Clint Eastwood uses Excel, but I am sure he will agree with my no-Excel policy. He once said, “I have a very strict gun control policy: if there’s...
In his novel Gravity’s Rainbow, Thomas Pynchon didn’t write about KPIs, however, he wrote, “If they can get you asking the wrong questions, they don’t have to worry about answers.” Asking...
Inventor Henry Ford, also done Data Quality Assurance, and he once said, “Quality means doing it right even when no one is looking.” Data Quality Assurance becomes every day more...
Marshall McLuhan, the Canadian philosopher, once said, “We become what we behold. We shape our tools, and then our tools shape us.” . Adopting no-excel policy will help you change...
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